chapter_19_section_2_notes.ppt | |
File Size: | 8201 kb |
File Type: | ppt |
Leave It To Beaver
Leave it to Beaver was a TV show that ran from 1957 - 1963. It serves as an example of how media depicted the middle class American Dream to the country. You can still see full episodes on TV Land. The introduction to the show is above.
U.S. Companies that have been extremely successful with Franchises
Dunkin' Donuts
The first Dunkin’ Donuts shop (shown above) was opened in Quincy, Massachusetts in 1948 (the original restaurant changed its name in 1950). The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1,000 loctaions open. At the end of 2010, there were almost 10,000 Dunkin' Donuts stores worldwide, including roughly 7,000 franchised restaurants in the United States and 3,000 international stores in 30 different countries. Dunkin' Donuts serves as an example of how many familiar franchises (including McDonalds, which is discussed in your textbook) started out and became the huge organizations they are today through great products, service, and marketing.
This clip is less than 3 minutes long and describes how Dunkin' Donuts started. For similar clips that explain the origin of well known businesses that have successful franchises around the U.S (and the World), go to You Tube and search Fast Food Mania Destination America. You'll find clips on favorites including Taco Bell, KFC, Dominos, and Starbucks.
7 - Eleven
How 7 - Eleven came to be. Pretty interesting stuff.
The Interstate Highway System
The U.S. government passed the Interstate Highway Act in 1956 during Eisenhower’s presidency. The idea was to make it easier to get from one part of the country to another, especially in case of a national military emergency. With limited access and gradual on-ramps, American interstates were modeled after a German superhighway -- built in the 1930s -- called the autobahn. Under the original American program, taxes raised by the federal government would pay for 90 percent of the $129 billion cost of an interstate highway system that consisted of roughly 41,000 miles.
It took around 15 years for most of the highways to be designed and constructed. This may seem like a long time, but it shouldn’t surprise anyone considering all of the bridges that had to be built and the new routes that had to be cleared through mountainous or densely forested regions. The new superhighways weren't opened all at once, so for many years a driver had to get an updated road map to find out which ten or fifteen mile stretches of new shiny interstate were available to be driven on to make work commutes and family vacations shorter than in past years.
It took around 15 years for most of the highways to be designed and constructed. This may seem like a long time, but it shouldn’t surprise anyone considering all of the bridges that had to be built and the new routes that had to be cleared through mountainous or densely forested regions. The new superhighways weren't opened all at once, so for many years a driver had to get an updated road map to find out which ten or fifteen mile stretches of new shiny interstate were available to be driven on to make work commutes and family vacations shorter than in past years.
THis is a portion of a propaganda video put out by the U.S. Government in the early to mid 1950s to gain support from the public for increased taxes to fund the construction of Interstate Highways around the country. The video explains what the Interstate Highway System would look like and all of the benefits associated with it.
Colorful billboards began popping up all along the newly constructed interstate highways that advertised products and services from automobiles and bus trips (above) to the sale of alcohol and cigarettes (below) along with everything in between. This type of advertising, combined with radio and TV commercials, product placement in TV shows and movies, and ads in magazines or newspapers helped usher in the era of Consumerism in our country. For a more detailed account of this era, see this
1950s Homelife, Suburban Sprawl, and Baby Boom
This clip is roughly 3 and a half minutes long. It discusses the reasons for a good economy throughout the 1950s and social life in the U.S. Topics covered include the development of suburbs (including Levittown... which is in section 1), an increases in marriages and the Baby Boom, Dr. Spock's Common Sense, and the realities of "White Flight" to urban areas.
Consumerism, Company Men, and Car Culture
This clip is roughly 3 minutes long. It discusses the emergence of Consumerism due to increased advertising, credit, and the availability of new products. It also discusses Company Men and the emergence of big businesses. A final focus is about the new types of cars that were available for purchase and the change in the American landscape as a result of the increasingly mobile society (hotels, fast - food, more roads, etc...)
1961 Flintstones Advertisement
This minute long advertisement of Fred and Barney smoking their sponsor's cigarettes (Winston) is pretty amazing. For those that wonder why you don't see cigarette advertising on TV today, it has been banned by the U.S. Government since 1971.
Explaining Planned Obsolescence
|
|